l A recent Energy BBDO (www.energyBBDO.com) study of global teenagers suggests that the teens consider parental relationships more important than peer relationships. When teens in 13 countries in the Gen World Teen Study were asked to rank their relationships in order of importance, the majority said it is more important to spend time with their mothers than anyone else. Fathers were a distant second. Both parents outranked girlfriends/boyfriends, best friends, close friends,etc. Nearly half co...